Meta Introduces Paid Subscriptions with AI Features Across Social Platforms
Meta is rolling out premium subscription tiers across Instagram, Facebook, and WhatsApp, offering enhanced productivity tools, creative features, and expanded AI capabilities. Subscribers gain exclusive controls over content sharing and interactions—a strategic shift toward monetizing its vast user base.
The $2 billion acquisition of AI agent Manus anchors the initiative. Meta plans to integrate Manus into core platforms while maintaining standalone enterprise subscriptions. Leaked screenshots reveal an upcoming Instagram shortcut for the AI tool, signaling aggressive deployment.
Freemium models will govern new offerings like Vibes, Meta's AI video generator. Previously free, Vibes now exemplifies the company's pivot toward hybrid monetization—balancing open access with premium upgrades.